Picture this: You’re a confident and articulate professional and, owing to your expertise, results and relationship building skills, you’ve been asked to speak at trade conference. You specialise in this industry and everyone in the audience is a decision maker. In terms of a new business opportunity, it simply doesn’t get much better than this.
This is what referral strategies can deliver.
So you have 40 minutes in which to wow them. What are you going to say and how are you going to say it? One of my clients found himself in this position a few months ago and asked me to help him.
For all his communication expertise and charisma, my client has unfortunately developed a fairly serious powerpoint habit. And not only that, is pretty fluent in jargonese.
What he needed to do was really understand his audience, entertain them, demonstrate his agency’s capabilities through stories, show some of their work and the results it delivered. Then leave behind something so that the audience would say to their colleagues, “We could do with some of that thinking here.”
And that’s what happened.
He phoned me to let me know that he got 7 calls inviting his agency to talk to them about improving their brand.