7 principles for conveying complex information
Why this?
Scientific and technical professionals who can succinctly communicate the value of their work are at a distinct advantage when compared to those who can’t. Whether it’s to turn innovative ideas into a commercial reality or to further a career, it is vital that scientists and technical professionals can convey their work in a way that’s clear, concise and conversational.
Who is it for?
This is for researchers, academics, those who work in high tech, life sciences, medical, engineering aerospace, IT professionals or anyone who has to deliver clear, concise and technical information. It is specifically for professionals who often get glazed looks when describing what they do. It is for those who have complex concepts to convey.
What’s it about?
Having studied what makes some people and their propositions more memorable than others, Melissa Kidd has pulled together 7 principles. This interactive, communication skills session shows delegates how to apply them to their conversations.
By the end of the session, delegates will be able to
- Describe and apply the 7 principles to make them stand out.
- Communicate so that people want to hear what they’ve got to say
- Articulate what they do in a way that’s concise, clear and conversational
- Describe their work so that people understand its value easily
- Tell stories to demonstrate their credibility
- Create an analogy or metaphor to illustrate their work
- Identified ways to keep strengthening their key relationships without being a pest
- Avoid being remembered for the wrong reasons
How long is it?
3 hour session.
How many can attend the session?
Up to 12 people
What have others said?
Dr Talib Butt, Post Doctoral Research Fellow at The University of Exeter: “How to talk about my research in a compelling way was very helpful. Specifically how to create my headline, metaphor and put my work into context.
Timothy May Smith, Optoelectronics research, Southampton University: “How to express my research in a way that will be useful to someone else has always been challenging for me, however this session was full of practical and clear advice which was very helpful.
“Dr. Shelby Temple, University of Bristol: “The breakdown of the 7 principles was very useful.”
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Testimonial
“How to express my research in a way that will be useful to someone else has always been challenging for me, however this session was full of practical and clear advice which was very helpful.”
Timothy May Smith, Optoelectronics research, Southampton University