How to make your communication stick

How effective is the communication you experience every day? How often have you been bored during a presentation or meeting? Had a tedious networking conversation or failed to win a piece of business that you know you should have won? Far too many?!

Experts can struggle to communicate in ways that are interesting and memorable because once we know something it is hard to imagine what it was like not to know it. This can result in irrelevant boring messages that are often ignored or forgotten. The session will lift the lid on how our mind absorbs information so that you can craft and deliver messages that stick.

Learning Objectives

  • Use effective communication techniques so that your audience will act rather than switch off and glaze over
  • Recognise the six principles to help your communication stick
  • Apply the 3 components of charisma so that you increase your personal impact

Time 1 hour

Who else has done it?

This session was delivered for the CII’s Professional Focus Conference 2020. Owing to Covid-19 it had to be delivered digitally. It could be developed into a workshop.


Motem offers a wide range of writing and public speaking training. If you’re interested in Motem’s How to Make your Communication Stick course, why not get in touch?

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